Ever since Facebook opened up their platforms, inviting members to create chatbots, there has been a positive and optimistic sentiment around chatbots. Best chatbot company in Frisco has predicted that by 2020, chatbots will power 85% of all customer service interactions. Many other marketing tasks will be delegated to chatbots as we move into the future.
Chatbots, computer programs that simulate conversations, are applied to business and marketing functions that require interactions. Instead of interacting with a human being, chabots are used to solve a query while saving costs, adding convenience, improving experience and scalability, and also being available for requests at 3am!
Emerging chatbots for marketers
Here, we would like to shed some light on the use of the term 'chatbot'. 'Bot' is an old technological trick used to apply automation to complex tasks with little or no human intervention. Over time, bots are used interactively to solve many business problems, especially those faced by consumers. They came to be known as 'chatbots'.
Chatbots have already proven their charm in the B2C arena. They are now proliferating in the B2B space. Although it has been a relatively slow adoption in the B2B space, tech marketers are quickly catching up.
The variety of cases that chatbots are being applied to are finding success when integrated with Artificial intelligence applications development in USA, natural language processing (NLP), and Machine learning applications in USA (ML).
Use cases and inspiration: Chatbots used in marketing
In addition to being customer service assistants and Artificial intelligence development services in USA, chatbots also help with product recommendations, scheduling automation, search, and more. They have been successfully implemented in a variety of industries. We've captured some of the most interesting chatbot use cases for marketers.
Customer service:
With increasing competition and rising customer expectations, companies are striving to deliver maximum satisfaction by making it easy for customers at every stage of the brand journey. However, one of the biggest challenges for customer service is for the brand to be active 24/7 with instant and effective solutions to customer queries. Marketing bots solve this problem forever. They can perform simple support tasks like resolving queries, redirecting to desired pages/websites, and assisting in ordering basic groceries to more complex ones like paying a bill or even filing an insurance claim. This leaves an impression on users and builds trust, which is the foundation of successful marketing.
Recommendations based on preferences:
Marketers know the 15-second rule. A 15-second scroll through the website is enough to interest or disinterest potential buyers/customers. Therefore, companies need to hook visitors (especially new ones) in those first fifteen seconds. Additionally, 39% of people stop engaging with a website if it takes too long to load. 86% of website visitors want to see information about that company's products/services on the home page.
There are many such statistics that clearly indicate the need for a "personal sales representative" present to help users at different stages to achieve a genuine impact. Marketing chatbots have a “smart” advantage up their sleeve: an intelligent data analysis and recommendation function. What better way to market your products and services and create a lasting impression than to engage customers in friendly conversation like "I understand your problems and I'll help you solve them." A marketing chatbot does the same thing by recording past interactions and parsing them to remember username, requirement, preference, etc. High scalability also allows them to start a conversation with website users and segregate interested users.
Book event/show tickets with chatbots:
Before making a purchase decision, most customers will ask the same type of questions regarding what they are buying. Answering such repetitive questions will consume valuable time and resources from your customer service.
A better solution would be to implement a chatbot on your website and design it to answer basic questions that your sellers regularly receive. These can be questions like:
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What movies are showing today?
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Can I get a refund for my ticket?
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What seats are available?
By answering these questions, a chatbot can guide a customer and solve their problem for them. But that is not all. A chatbot can also help the customer to take the action they want.
Chatbots to create an extraordinary customer experience:
Chatbots do not have to be serious and purely transactional. You can style them to go through a purchase decision by creating a "quiz," telling jokes along the way, and sending an occasional meme.
Also, chatbots are very effective at giving instructions. For example, they can quickly display product images, provide clickable options, provide live links to Google Maps directions, and more.
Mobile application development companies in Chantilly make chatbot applications a really useful technology that customers will interact with. And any positive experience a customer has using your chatbot will go a long way in raising your company's brand image.
Chatbot use cases for sales:
Chatbots support frontline sales and lead generation. In addition to recommending personalized services, chatbots can engage visitors in conversations (for example, "I see you're looking at X. Would you like to know more about it?"). They can also automatically connect visitors with vendors and help them schedule demo appointments.
Chatbots can manage purchases and customer onboarding. A bot can handle instant purchases for retail businesses, such as tickets, clothes, etc. or immediately sign up customers for free trials. Chatbots can also serve as additional support for customers by helping them use a product and explore options or features.
Chatbots perform inventory checks and track orders. If a customer wants a specific item, the chatbot can see if it is available or how long it will take to arrive. The bot can also make alternative recommendations in case a particular item is not available.
Chatbot development offers the most powerful and convenient way to streamline customer interactions. USM Business Systems, as a chatbot development company in USA, uses robust technology that allows us to quickly build and deploy smart chatbots on a wide number of channels such as Slack, Facebook, WhatsApp, SMS, Telegram, and many more.
WRITTEN BY
I am working as a Marketing Associate and Technical Associate at USM Business Systems. I am working in the Internet of Things and Cloud Computing domain. I completed B.E. in Computer Science from MIT, Pune. In my spare time, I am interested in Travelling, Reading and learning about new technologies.
